Penny Oriana Persico
Professor - ISIA Florence School of Design

Oriana Persico

Oriana Persico holds a degree in Communication Sciences, is an expert in participatory policies and digital inclusion. She is an artist and writer. She has worked together with national governments and the European Union to the creation of best practices, standards and researches in the areas of digital rights, social and technological innovation, Digital Business Ecosystems (DBE), practices for participation and knowledge sharing. Oriana writes critical, scientific, philosophical and poetical texts that connects to technological innovation, and on its cultural, sociological, economic and political impacts. She is an expert on the formal analysis of cultural and social trends, with specific focus on social networks. She creates breakthruogh communication campaigns, performances, research methodologies and strategies.

Session: Workshop


Near-future Design VS Design Fiction

How to make pretotypes instead of prototypes and build a transmedia narrative around them to make powerful statements about your vision for the future.

What is Design Fiction? What is Near-future Design? How can we make our vision about the future come to life? What is a pretotype, as compared to a prototype? How can Transmedia Narratives help us to turn our vision for the future into engaging, performative, ubiquitous communication? What does Baudrillard and his idea of Simulacra have to do with all this? Who is it for: visionaries, communicators, hackers, social engineers, entrepreneurs who want to have new tools for communicating their vision about the future in the contemporary era. Your takeaways:

  • learn about Design Fiction and Near-future Design and its tools and methodologies
  • learn how to transform your vision on the future into pretotype
  • learn how to powerfully communicate your pretotype using a Transmedia Narrative
  • bring your laptop/tablet

Registration closed!