Salvatore_Iaconesi Salvatore Iaconesi
Professor - ISIA Florence School of Design

Salvatore Iaconesi

Salvatore Iaconesi is an interaction designer, robotics engineer, artist, hacker. TED Fellow 2012 and Eisenhower Fellow since 2013. He currently teaches Interaction Design and cross-media practices at the Faculty of Architecture of the “La Sapienza” University of Rome, at ISIA Design Florence, at the Rome University of Fine Arts and at the IED Design institute. He produced videogames, artificial intelligences, expert systems dedicated to business and scientific research, entertainment systems, mobile ecosystems, interactive architectures, cross-medial publications, augmented reality systems, and experiences and applications dedicated to providing products, services and practices to human beings all over the world, enabled by technologies, networks and new metaphors of interactions, across cultures and languages. His artworks and performances have been featured worldwide at festivals and conferences. Salvatore actively participates to global discussions and actions on the themes of freedoms, new forms of expression and on the future scenarios of our planet from the points of view of energy, environment, multi-cultural societies, gender mutation, sustainability and innovation on both society and business, collaborating with institutions, enterprises and international research groups.

Session: Workshop


Near-future Design VS Design Fiction

How to make pretotypes instead of prototypes and build a transmedia narrative around them to make powerful statements about your vision for the future.

What is Design Fiction? What is Near-future Design? How can we make our vision about the future come to life? What is a pretotype, as compared to a prototype? How can Transmedia Narratives help us to turn our vision for the future into engaging, performative, ubiquitous communication? What does Baudrillard and his idea of Simulacra have to do with all this? Who is it for: visionaries, communicators, hackers, social engineers, entrepreneurs who want to have new tools for communicating their vision about the future in the contemporary era. Your takeaways:

  • learn about Design Fiction and Near-future Design and its tools and methodologies
  • learn how to transform your vision on the future into pretotype
  • learn how to powerfully communicate your pretotype using a Transmedia Narrative
  • bring your laptop/tablet

Registration closed!